Open Source marketing

Ever wondered how an Open Source project which gives away a free download of their product market themselves?
Well here is one idea:
"If you got a bunch of big titted chicks to run naked around a public domain (say times square or buckingham palace) with "Firefox" scrawled over their tits it would: 1.Gain massive exposure 2.Make every man switch to Firefox (and a few women too) 3. Make me very happy. What do you think? Im working on an idea for a tv ad that works on the same principle but on a trampoline" (http://www.spreadfirefox.com/?q=node/view/6518)

Not exactly how it would happen though...It is interesting to see how a product (which like phoenix, literally, risen from the ashes of Netscape), has collected over $250,000 as donations for funding its marketing campaign.

What is all the more interesting is that it is creating an ecosystem out there for Open Source products, foot steps others can follow to fight in the market. Check out http://www.spreadfirefox.com/ a place where volunteers, in the true spirit of Open Source movement collaborate in creating marketing communities.

Regards
HimS