What is the goal of a company? To make money for its owners.
How to make money? By selling products
How to make more money? By selling more products
What if the market does not buy more product? Redefine the market by either investing in engg to make develop more products or by repackaging the existing product such that the benefit offered by the packaging outweighs the existing products in the same market.
Well Apple seems to be doing exactly that by coming out with a headless mac. They are trying to address the complaint that Apple is unaffordable. At $499, it is definitely affordable.
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