Press ReleaseDo-Not-Call Restrictions and Spam Filters Require Changes in Marketing Strategy, Says META Group
Inbound Marketing and Contextually Relevant Web Advertising to Take Center Stage
STAMFORD, Conn. (September 24, 2003) — Do-not-call telemarketing restrictions and e-mail spam filters will shift marketing tactics to more effective means of customer engagement: capturing mind share during inbound interactions (e.g., service request or order placement) and placing online advertising on contextually relevant Web locations, according to META Group, Inc. (Nasdaq: METG).
1. Does increased Spam protection means death of email marketing?
2. How can KB/OLAP/allied technology/partnership be used for creating targeted ads for Customer portal/corp website depending upon the user profile.
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