Blogging is changing the way Companies are communicating to the outside world. And it is catching up.
Official blogs are:
1. Not a(n official) PR exercise. Not owned by marketing.
2. Mostly unregulated regarding the content.
3. An effective channel of communication aimed at the Company Watchers, and the customers.
4. A very effective tool for customers to give feedback on the product.
The value proposition is that suddenly you have not just the PR folks, but potentially all the employees writing about the company.
Check out how Google, Microsoft and now Yahoo are harnessing the power of blogging.
http://www.google.com/googleblog/
http://ysearchblog.com/
http://channel9.msdn.com/
A news article on Google's Blogging http://www.clickz.com/news/article.php/3352181
A news article on Yahoo's blogging: http://www.clickz.com/news/article.php/3397261
Regards
HimS
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